Fiverr x
Tik Tok
Collab
Launch your Tik Tok Shop with Fiverr
A multi-asset AI advertising campaign for Fiverr.
Designed and produced entirely using an AI-first filmmaking workflow—from concept and storyboarding to image generation, video generation, editing and sound design.
Most AI-generated commercials focus on creating a single impressive visual.
This project explored a different idea.
Instead of producing one standalone film, I set out to build a complete campaign ecosystem for Fiverr's TikTok Shop initiative—
three connected commercials sharing one visual identity, one creative direction, and one consistent story.
From the first storyboard to the final frame, every asset was designed specifically for this campaign.
One of the biggest challenges wasn't generating images—it was creating consistency.
My goal was to make each commercial feel different while ensuring they all belonged to the same brand world.
This project wasn't built by generating isolated images.
It followed the same creative process as a traditional production.
Every sequence started with references, storyboards and moodboards before moving into visual development.
Characters were refined through dozens of iterations.
Locations were art directed.
Products were designed specifically for the campaign.
Only after the visual language was established did production begin.
AI became another creative tool inside an already structured filmmaking process.
The campaign was designed as a complete digital-first system.
Every commercial was delivered in multiple aspect ratios,
including 9:16 for TikTok, Instagram Reels and YouTube Shorts, alongside 4:5 and 1:1 versions for additional digital placements.
Instead of simply cropping the footage, each composition was carefully framed to work natively in both formats while maintaining the same cinematic language.
.png)
For me, the most interesting part of this project wasn't experimenting with AI tools.
It was exploring how AI can support the role of a Creative Director.
The technology generated the visuals, but the creative work remained the same:
defining a concept, shaping a visual language, directing performances, designing products,
and building a story that feels intentional from beginning to end.
This project is an exploration of what modern campaign production can look like
when AI becomes part of the creative process rather than the entire process.