Hey, I'm Raz.

My work blends creative direction with strategy, partnering closely with marketing and product to make videos that actually do something —
whether that’s driving leads, launching products, or just making someone smile on LinkedIn.

For me, video isn’t just what I do — it’s how I think.

And I’ve been telling stories through video since I was 18 —

starting with shaky cameras, late-night edits,
and a lot of figuring things out on the go.

After a few intense years editing operational footage in the Israeli Air Force, I moved into the world of media, creating fast-paced content at KAN 11 (Israel’s public broadcaster), where I learned how to grab attention and say something meaningful in under 30 seconds.
From there, I stepped into tech — first at Kaltura, where I led video for everything from their IPO roadshow to Times Square takeovers,
and now at Gloat, where I head up the video team.

Hey, I'm Raz.

My work blends creative direction with strategy, partnering closely with marketing and product to make videos that actually do something — whether that’s driving leads, launching products, or just making someone smile on LinkedIn. For me, video isn’t just what I do — it’s how I think.

My work blends creative direction with strategy, partnering closely with marketing and product to make videos that actually do something —
whether that’s driving leads, launching products, or just making someone smile on LinkedIn.

For me, video isn’t just what I do — it’s how I think.