Kaltura's
IPO
Turning a Milestone into a Moment
When Kaltura was preparing to go public, every moment — and every message — mattered.
From the roadshow to the ringing of the bell, the company needed a clear, confident narrative to bring to investors, employees, and the world.
I was tasked with leading all video strategy and execution surrounding the IPO.
This wasn’t just about production — it was about using film to guide the experience of the IPO from the inside out.
I partnered closely with leadership, legal, investor relations, and internal comms to craft and deliver the full video experience of going public.
On IPO day itself, I directed a full on-the-ground team in New York,
capturing everything from behind-the-scenes hotel prep to the exact second our leadership rang the bell.
From pre-IPO teasers to the big-day rollout, I led the full production and strategy of every video we put out.
from investor-facing roadshow videos that distilled Kaltura’s complex product suite into a simple, credible, and exciting narrative, to internal rally videos that energized employees with a raw, emotional, and personal look at what this moment meant.
The biggest creative high?
Seeing the video I created take over the Nasdaq Tower —
a 10-story screen broadcasting our message to the world
in the heart of Manhattan.
For me, it wasn’t just an edit on a timeline — it was a milestone.
Kaltura's IPO wasn’t just a financial milestone — it was Kaltura’s story being told at scale.
This wasn’t about putting out content. It was about building belief.
Every piece we created contributed to investor confidence, employee energy, and brand momentum.
The videos weren’t just supporting the IPO —
they were actively shaping how the story was told, felt, and remembered.
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