October7.org - Eyewitness stories from inside the massacre

This wasn’t a client project — it was a mission.
A project built for truth, memory, and global impact.

After the horrific events of October 7th in Israel, I co-founded October7.org, a global initiative to collect and share unedited, first-person eyewitness accounts from survivors of the massacre.

The project began not with video — but with a deep sense of responsibility.
We launched a website within 48 hours, built entirely by volunteers, with a clear mission: to make sure the voices of survivors are heard in every corner of the world.
Stories were translated into English, French, Japanese, and more — all with the survivors' consent, and all with care.

This is a project where storytelling became a form of duty — and video helped memory go global.

Weeks after the website was live, I returned to video —
not with visuals from the tragedy, but with powerful spoken-word readings of these accounts.
I used everything I’ve learned from years of building marketing campaigns at work —
and launched this video awareness initiative entirely independently.
We brought together volunteer directors, cinematographers, actors, and producers to bring the stories to life with dignity, sensitivity, and respect.

The videos were widely shared and amplified by major global platforms, including the official State of Israel Twitter account and the “Stand With Us” Instagram page (with millions of followers), helping the stories reach international audiences far beyond our expectations.

This project wasn’t built for views.
It was built for truth, memory, and global impact.

In this project, video wasn’t used to entertain — it was used to bear witness.
This wasn’t just a video campaign — it was a global megaphone for voices that needed to be heard.